The first time a prospect visits your site chances are they don't become a customer. Less than 2% of visitors make a purchase, book the reservation, or make the appointment on their first visit.
The biggest mistake you can make is not retargeting your website's traffic with ads once people leave your site (and then go shop your competitors). When someone visits your website, you can then serve them "follow up ads" on Facebook, Instagram, YouTube and on the websites they frequent the most. This is called "remarketing" and helps you convert [a lot] more leads and customers when done well.
Check out some retargeting statistics with our infographic.
Would you like to learn how to effectively serve website visitors "follow up ads"? Read our article on the "Facebook Pixel" to get started converting more leads and customers.