The first time a potential customer visits your site, chances are they don't become a paying customer. Less than 2% of visitors make a purchase, book the reservation, or make the appointment on their first visit.
When 98% of people who are clicking your ad and going to your website... leave, the biggest mistake you can make when advertising your business is not retargeting that lost traffic with follow up ads once people have left your site.
How Do Follow Up Ads Work?
First of all, we all have been the victim of follow up ads from major companies at some point in our lives. For me, just recently, I was shopping for a new pair of running shoes online. I looked at Nike, Addidas, and Altra's. All three shoe companies sent me follow-up ads later in the day asking me if I was still interested in shoes I had looked at on their sites, but didn't purchase. Has this ever happened to you? Then you've been the victim of retargeted advertising. The beautiful thing about retargeted advertising is small businesses can benefit just as much as fortune 500 companies. You don't have to throw a lot of money at it to do it effectively.
When someone visits your website and leaves to shop your competitors, you can serve them follow-up ads or retargeted ads by installing a simple tracking code that goes on your website pages. These few lines of code allow us to advertise to customers on sites such as YouTube, Facebook, Instagram and Google partner sites once they have left your website. This is called "retargeted advertising" and helps you convert a lot more leads and customers when done well. As they say in sales, "the fortune is in the follow-up."
Check out a few surprising retargeting statistics with our infographic.
If any of this seems overwhelming, just let us know, we want to help. We can create a strategy for you in a complimentary 30-minute strategy session. You'll come out with a map solution pointing you in the right direction, to increase your revenue for your small business.