In 2019, if a customer has a question or comment for your business, what do they do? If statistics and trends are any indicator they are turning to Facebook Messenger. An estimated, 1.3 billion people use Facebook Messenger, and 2 billion messages are being sent between people and businesses each month. In addition, 53% of people who message businesses say they are more likely to shop with a business they can reach on Messenger. There's no question whether your business could benefit from interacting with your customers on Messenger.The real question is, does your business have the right people, time or expertise to manage your messenger engagement?
People are highly active on Messenger and if you don’t have the right people running your Business page or you don't have the time to maintain it, Messenger can end up doing more harm than good. If you miss messages, accidentally ignore customers, or provide a poor customer experience you could be dealing with larger issues.
Those won’t just become the right people or time issues for you, but a potential reputation management problem. That’s because long response times can frustrate customers, making them feel ignored and cause them to leave your business, sending them into the arms of your competitors. Messenger Bots are designed to stop this from ever happening and provide a positive customer experience.
A messenger bot is a series of automated conversations that can answer questions from your customers over Facebook messenger. This leaves you free to focus on the day to day tasks of running your business. These automated conversations can be used to explain what your company or service does, deliver helpful information, or nurture customers towards a sale or appointment.
"We live in a world where people prefer personal, one-on-one interactions with an immediate response. Email doesn’t fit the bill. Facebook Messenger does."
Among people who message businesses, 67% say they will message with businesses more over the next two years. A messenger bot can assist you in automatically saying hello to these new users, send them helpful content and information about your company. With a messenger bot, you can also schedule messages to your existing customer base, respond to questions from potential customers, schedule appointments and much more. This happens in real-time, it's interactive, and has 80% open rates.
There are 2 billion messages sent between people and businesses each month. And 53% of people who message businesses say they are more likely to shop with a business they can reach on Messenger.
Why Do I Need A Messenger Bot?
People increasingly prefer to message businesses. Out of nine modes of communication*, Messenger ranks number 2. People are highly active on messenger with open rates of 80%, compared to just 20% for email. Combine those factors with the ability to send automated, personalized targeted messages right to your customer’s phones, and you’ve got a powerful recipe for successfully marketing your business.
Next Steps to Make Your Facebook Business Page Work For You
- Schedule a 15 minute chat bot demo to see what a bot can do for your business.
- Read more about messenger and how it can pave a new path for your business.
*Modes of communication include postal mail, emails, phone calls, social media, SMS/text messages, VoIP, video chat, in-person conversations and messaging apps.