If you are using Facebook for your business, and truth be told you should be because your potential customer is on Facebook an average of one hour a day.
You need to track in-store sales and tie it directly to your social media marketing efforts. If you're not tracking your ad spend, then it could be costing you a lot of money. If you're not tracking your ad spend, then it could be costing you a lot of money. Hundreds, and for some thousands of dollars wasted.
Planning your marketing is not optional if you want to compete and dominate your local market.
3. Use Email Marketing Offers, Coupon Codes or Password Marketing - to compare channels we can use multiple codes for the same 10 percent off coupon, with each code specifically attached to Facebook, email or direct to mail ads. Then, as the coupon codes are redeemed, we can analyze results and optimize in real time. Gives us the ability to directly compare the effectiveness of different advertising options against each other.
If you are new to Facebook advertising or struggling to track ROI, I've put a sample Facebook roadmap from our 127-page Digital Marketing Plan down below. We make a custom marketing plan for every client we work with. These 12 pages outline objectives and metrics, action items, the different type of Facebook ads you can choose from, and some post examples.
Planning your marketing is not optional if you want to compete and dominate your local market. This roadmap and the strategies outlined within should be a good place to start for you and your business moving forward with Facebook